wll.Labs | Got Hooks?

🎬 The Content Cycle: Fuel for Your LIVE - Video above 👆🏽

TikTok pushes content first → content fuels your LIVE.

Your videos are the preview, the trailer that drives people into your stream.

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🔄 The Content Cycle

• Pre-LIVE video → teaser/preview clip. Post 1 hr → right before going live.

• LIVE → engage, answer, bookmark highlights.

• Post-LIVE clip → quick thank-you + FOMO: “If you missed it, you missed out.”

• Highlights → clip the best moments and repost.

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🎯 Hooks = Attention

Always start with a hook:

• Question → “What’s the funniest thing that happened to you this week?”

• Suggestion → “Stick around, you’ve never seen me try this before.”

• Expression → shocked face, laugh, or dramatic pause.

✅ Hooks don’t have to be new every time — repeat the good ones in