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Building Your Brand’s Persona through TikTok Lives: Dos and Don’ts

Updated: Sep 1, 2023


Live streaming has taken the world by storm, especially on TikTok. It’s a place where brands can show their relatability and establish genuine connections. But like any tool, its power lies in how you use it. But before you hit that “Go Live” button, let’s break down the dos, don’ts, and absolute musts.





Why Your Persona Matters


Think of your brand as a character in your favorite TV show. Now, what makes them cool or memorable? That’s your persona. TikTok Lives is the perfect place to show it off. Imagine being the first to jump on a trend but with your brand’s unique spin!

To Dos

  • Keep it real: Nothing beats authenticity. Trust us, the internet knows when you’re acting up. Embrace your brand’s quirks. The real magic happens outside the comfort zone.

  • Engage with Your Audience: Lives are a two-way convo. Shout out to viewers, answer their burning questions, and maybe even get them on a Live with you.

  • Sta Up-to-Date Trends: TikTok thrives on trends. Jump on them! But always ask – “Does this match my brand??

  • Behind-the-Scenes: People love to see behind-the-scenes action. Whether it’s the creation of a product or a day in the office, give them a sneak peek.


The Dont's

  • Avoid Over-Promotion: Don’t make every Live a sales pitch. Share stories, not just product tags.

  • Don’t Ignore Feedback: Feedback, both good and bad, is beneficial. If a viewer has concerns or criticism, address it head-on. It’s all growth.

  • Avoid the Drama: As a brand, it’s crucial to steer clear of polarizing topics. Let’s keep it positive and inclusive.


A Few Tips

  • Consistency is Key: Regular streaming not only boosts your brand’s visibility but also sets an expectation with your audience.

  • Collaborate: Whether it’s with influencers or complementary brands, collaborations can majorly expand your reach.

  • Use Tools: TikTok’s got some great in-app tools. Polls, filters, effects – play around!


Ready to Stand Out on TikTok?


With these tips, you’re ready to make some TikTok waves. And hey, every Live is a lesson. Keep experimenting, keep evolving. Thinking TikTok’s the space for you? Dive in with pmw.LIVE agency! We’re here to give you that extra boost. From strategy to execution, we’ve got you covered. What do you think? Have you started building your brand’s persona on TikTok yet? Drop a comment and let us know!

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